My good friend and Mentor Michael Dlouhy, author of Success in 10 Steps, talks about the 5 questions to ask before you choose a
company to work with for the next five, ten or twenty years.
Getting the answers to these questions will save you years of failure
and frustration.
And remember … IT’S NOT ABOUT THE PRODUCTS.
You can have the greatest products on the planet,
but if your company does not have all 5 pillars,
you can have everything taken away from you overnight.
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1. Company Management Experience with Integrity
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Read your Policies and Procedures. Look for the words
“termination” and “ongoing”. Find out how safe you are,
how your downline is protected, and whether you can
ever retire.
Rule of Thumb: The longer the contract, the more
overhead the company has, and the less you earn.
Do a Google search on the company and the owners
of the company you are researching. Add the word
’scam’ to your search. Check reliable websites like
www.mlmwatchdog.com, etc. for warnings.
Beware of companies where you can buy your way
to the top. Check ebay to see if the company’s
products are being sold there.
Beware of sponsors offering you a “good position”.
There can be no “deals” in an ethical company.
There must be a level playing field.
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2. Timing in the Company / Timing in the Industry
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Beware of “ground floor opportunities” and start-up
companies. 99% of companies don’t last two years.
Most people don’t make money in the first two years
while the company is dealing with problems.
Profit comes AFTER two years. Join then.
Do not join a company with a product with no profit
margin, e.g. long distance or vinyl records!
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3. Remarkable Product
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Be sure your product is unique – not invisible among others.
Read Seth Godin’s “The Purple Cow”.
Warning: If the product would not sell without a business
opportunity attached, it is ILLEGAL.
If you can’t pay online with a credit card, and if you can only
pay by cash or money order, it is ILLEGAL.
If distributors collect the money while the company stays
at arm’s length, it is ILLEGAL.
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4. Compensation Plan That Pays Part-Timers
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95% of networkers are part-time. Make sure that people can
make a decent income working a few hours per week.
Beware of companies that advertise how many millionaires
they have created. Make sure it’s not at the expense of
those “at the bottom”. Everyone should be able to benefit.
Ask the question “How many people must I have in my
business to earn $10,000 per month?” There are companies
out there that require as many as 10,000 and as few as 400.
It’s not unusual to see well-established companies that
require 3000 to 7000 people, and still attract new distributors.
If your upline won’t or can’t answer this basic question,
you should run.
If a company stresses “Recruit, Recruit, Recruit!”, you should
“Run, Run, Run!”
The key to success is moving product from the company to
the end consumer.
If you are making only 5% to 8% commissions, you are
being extremely underpaid.
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5. System for Success
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The company must have a duplicatable system for success.
People are not duplicatable – systems are. e.g. If you have
to rely on upline doing presentations, this is NOT duplicatable.
DO NOT MAKE A LIST OF YOUR FRIENDS AND FAMILY.
STOP BUYING LEADS.
These methods do not work anymore.
I hope this short summary has been informative and useful.
If you’d like to read more, please download the free ebook
Success in 10 Steps
To Your Success,
Cristiana Martinez
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